I was on Facebook and I saw a link to an article for the Economist. Normally I skip by them, but this time i was so interested I signed into an account I made years ago to read it. Normally, I never do that.<\/p>\n\n\n\n
This got me thinking: I was willing to go through the friction of logging in for some articles, but not for others. Why? Is there a way that companies are not capitalizing on this?<\/p>\n\n\n\n
This moved me into thinking about a pay per article system like they have for journals, but using micropayments ($0.20, $0.10). Why don’t people implement that?<\/p>\n\n\n\n
In recent years we have seen the transformation of business models. The first to go was the music industry.<\/p>\n\n\n\n
Bundle: Pay the music label for access to a bundle of songs. No option in choosing single songs unless paying for a single.<\/p>\n\n\n\n
Pay per Item: iTunes comes out with a pay per song model. No longer do you need to pay for a whole album, but only for the songs you like.<\/p>\n\n\n\n
Subscription: Pay for access to a whole library of songs. You have access to them only as long as you maintain a subscription.<\/p>\n\n\n\n
This final, subscription model clearly makes more money and it is surprisingly similar to the bundle model. In fact with even less right to ownership.<\/p>\n\n\n\n
We are moving into an age where the consumer no longer owns anything, but have rented out everything. <\/p>\n\n\n\n
We no longer own the movies we watch, the music we listen to. With food\/cooking boxes we no longer even own the food that we eat.<\/p>\n\n\n\n
I get it. Ownership is hard and it comes with responsibilities to maintain. But with that extra effort comes freedom.<\/p>\n\n\n\n
But is that freedom worth it?<\/p>\n","protected":false},"excerpt":{"rendered":"
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